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SEO Expert Matt Kush Interviewed

How long have you been doing what you do and how did you get to be a Search Engine Optimization Expert?

To answer this question, it's probably best that I share with you a defining moment and resulting "compelling story" that brought me to where I am today, helping small business owners exactly what to do to get visitors and gain more business on the internet.

That defining moment in my life happened in late 2000. About 6 months before, I had been laid off my corporate job and joined my father in an internet venture to sell highly impulsive products via the internet.

At the beginning, things were great. We were planning, crunching numbers, cracking jokes knowing that we are going to make millions with my father as a merchandising genius and I somewhat computer savvy. We were so excited and I kept saying to myself "We're gonna be rich. We are going to be so rich." After we launched our small business web site, we were not selling enough to make a profit and I started to get scared, I mean really scared. Then one week the orders slowly began to drop off. At that point, I just remember laying awake at night (my wife next to me and my 2 babies down the hall) thinking "Oh my God! How can this be? How can WE NOT be selling millions right now? What about the kids? What about the house?" I kept running things over and over in my head. We had our small business web site professionally built. We have ad's running on Google. We were smart with our pricing. My father knows what products are impulsive and what we have are winners. So, what am I missing? How are others doing this?" I tossed and turned for nights on end just to awake the next day and walk into our tiny 10X10 office in Palatine. I'd sit with hopes that there would be orders and usually, there weren't towards the end.

After days of the torment I took a step back and started to ask the question "What are we missing?" I mean we are educated and smart and know our business inside and out. So how come I keep hearing about everyone doing well on the internet and we can't make a profit? The only thing that kept coming up was the fact that our site was no where to be found on the search engines unless we were paying for an ad. Could that be it? Could this be the key?

I just had to shut up the voices in my head and at that very moment, I made a commitment to immerse myself in absolutely everything that had to do with internet marketing, traffic and search engines. I read just about every book on internet marketing and search engine marketing I could get my hands on. I would call up SEO experts across the United States trying to squeeze some secret they use to get high rankings. I even took a Google Boot Camp course that was available. I essentially decided to become a mini-expert on how to get visitors to a web site via the search engines.

I tested all the avenues suggested by the experts and within less than 8 months, we were getting a good steady stream of orders. But the code wasn't really cracked until a good friend of mind gave me an ebook about selling on the internet. The author was smart and gave one piece of advice that has changed my life. "If you think everyone comes into your site on the first page, well then you aren't thinking like a marketing guru.

Right then and there, BAM...THAT'S IT!! I had it, I finally had it!!

During this process, I had an epiphany! The thing that I enjoyed MOST about my newly found treasure was that few knew about what I developed! Seeing what makes the search engine tick was the ticket for me.

Soon, my friends and colleagues heard about my discovery and kept pulling me to the side and asking "Matt, could you look at my web site and get me to the top like you did for your site? What am I doing wrong? Can you help me?" I'd give them two or three things to do and told them I will personally implement their homework on to their site. We'd wait a week or two and "BAM"!! They usually fell on the first of Google!!!!!!"

I have since made a commitment to dedicate the rest of my professional life to helping other self-employed, sole practitioners, and entrepreneurs get their web site on the first page of Google and gain more visitors in record time.

Since then, I've worked with hundreds of private clients, spoken in front of groups, and have created The "Built it and They Will Come System"; a series of 10 important practice-building steps every web site owner needs to apply to get more visitors from the search engines.

Who are your clients exactly?

I work with small business owners! People just like you trying to get their small business to the next level who are really good at what they do; however, have never been taught exactly how to set up systems that will drive visitors to their web site for free. They are looking for a small business web site that is always working on getting visitors and closing sales for free. That said, the professions I've worked with run the whole gamut.

What happens if you haven't yet worked with people in my field?

I have worked with hundreds of clients in a wide scope of roles and "independent" industries. Most likely I have worked with people in your field. Yet, I have to share with you that if I haven't, you are not at a disadvantage, quite to the contrary. Here's why: people in your field are probably ALL doing the same things to get to the top of search engines. I'll guess this creates a lot of repetition. What my current and former clients have found exceedingly helpful is that I bring an extremely fresh perspective to their business process and give them resources they'd never heard of in their field. Because of this, they stand out in an overcrowded marketplace and are the ones who start getting the clients.

How are you different from other "Web Site Designers" or "SEO Experts?"

Although we will occasionally touch upon web site design and other "internet-y" things, you have me as a SEO expert, internet sales consultant, and web site designer. I ONLY work with businesses that are serious. In other words, I don't consult with people or executives that have no direction or vision and expect me to create their entire marketing presence. I'm not a quick-bang cookie cutter site designer for $500 that just moves from one client to the next. I refer those businesses to other designers. What that means to you is that I am very focused on anything and everything that works for those who are serious about the internet. Because my focus is narrow, what you get with me is no-nonsense, undiluted expertise on what works for serious business owners and executives to gain traffic from search engine rankings. I've simply become an expert at this stuff and that's why my clients, groups and customers get great results (and I throw in a healthy dose of compassion, humor and encouragement, which ALWAYS helps!).

What type of personality do you work best with and what is expected of me?

The "Build It and They Will Come" System was created for people who are absolutely excited and deadly serious about getting more visitors and ending the fear of the internet, meaning, not doing a thing about bettering their business with the most powerful medium known to man due to fear. The system I've created for you is to put a process in place and after your web site hits the first page with the work I've done, you get to continue building it. Within a few months (sometimes weeks!) of the initial web site release, you will eventually be getting all the traffic you could possibly want —not three, four, or many more years, which is a conservative estimate on the traditional time it takes when you just have a designer create a site.

Being a high achieving go-getter myself, I'm known to work best with other high achieving go-getters who are super-ready to get going and just want to know exactly what steps to take to get the first page of search engines for free and drive visitors to their site.

Consider what you'll do with me to be an action learning course. I will be implementing changes to the HTML code of your site, you will be expected to take serious and consistent action. No excuses anymore, just a very different way of thinking and full support while you achieve this incredibly exciting goal: reaching the first page of Google, more qualified visitors, real sales process on your web site, better conversion rate, and more revenue coming in for FREE even while you sleep.

For what type of professional is this program NOT going to work?

Please know I'm very selective in who I work with and I cherry-pick my clients, choosing to (gently) turn away people who aren't suited for the work involved be and won't get the results for which they would expected to gain. (It wouldn't be fair to them.)

MAK Consulting and The Build It and They Will Come System is NOT for those who have no money coming in and are absolutely, financially desperate, at least not right away. It's been my experience that people in financial crisis do not trust the recommendations I give them and do not do the work (probably because they spend so much time worrying about where they are going to get next month's rent check or mortgage payment.)

If you fall within this category, it's absolutely OK. We've all been in times of financial crisis at one point or another.

When you're ready, call me and we'll get you started. (I'm in no rush and will be here when you need me.)

Another type of person I won't work with (without exception) is the whiner or the chronic skeptic, as well as individuals who consistently make excuses for not getting their assignments done or challenging every aspect of what we are going to do. If you are one of these people, I gently and respectfully ask that you not call and I hope you understand why. We'll probably just not work well together and I wouldn't want you to waste your time or money. Is that fair?

What exactly is The Build It and They Will Come System™ and what does it include?

Attracting a consistent stream of visitors begins with understanding what interests your ideal client; what their major struggles are, and what will make them buy your services. Then, it means taking serious action on it. Here's what the System gets you to do:

These are the steps of The Build It and They Will Come System that I've created after working with hundreds of businesses over the last 8+ years to help them gain more visitors and get to the first page of Google (or the search engines).

In addition to these 10 categories, you will learn hundreds and hundreds of things about the tricks to running your business via the internet. From auto-responders to newsletters.

Does this really work?

Yes! The result of my work is an approach that over time and with your dedication, works consistently to gain the first page of Google and any other search engine for hundreds of key phrases that will drive more traffic than you would ever think about.

What results can I expect?

You can expect to:

Can I contact some of your former clients to see what it's like to work with you?

Yes, I encourage you to! Please go to the clients page and see the partial list. See which ones you feel drawn to, either because the person has gotten the results you want to get too, or perhaps because that person is in a similar profession. Then feel free to email or call them and ask what they got from working with me.

How quickly can I expect results?

Obviously, this depends on how long you've been in business and how much you put into the assignments I give you. That said, virtually all clients see results within the first couple of months in the form of increased visitors, clients who stay longer on the site, more revenue, turning more prospects into paying clients and more referrals from these clients.

Will I recover the investment I put into this SEO program?

Yes, a resounding Yes! Many clients are excited to report that they were able to cover their investment within 3 months. I want you to stop reading for just one moment to ask yourself, "What is a new sale or new client worth to me, and what is the average revenue I make from the lifetime of that one sale or client?" Chances are, that amount will more than cover your "Build It and They Will Come" investment. Most likely, you will make 10 times what you invested in this program in the next 3 years. The information and skills you learn with The Build It and They Will Come will net you 100 times what you invest in the next 10 to 20 years…something to think over.

What you're regularly getting with this program (and my help) is what I call a series of PINGs or AHA's! that will move your business faster than you would on your own. Expect to get a lot of these as well as the resources you've been looking for and haven't found until now. That's what you're investing in, results, more revenue, more profit, more clients, more product sales, not just more "information."

Matt, based on everything I’ve read and heard about you, I know you’re the one I want to work with. What are my options for getting started with you?

Congratulations on making a decision for success! I’m happy to work with you to achieve your business goals…

I only allow 2 new clients per month so please call me as soon as you can to discuss scheduling and proposal pricing.

 

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